Is it possible to be pampered and responsbile at the same time? If you ask Bee Shapiro, the answer is a resounding Yes!

 

The super savvy columnist–who covers fashion and beauty for the New York Times and who has also written for Vogue, Vanity Fair, Glamour and InStyle among others–introduces ELLIS BROOKLYN, a rapidly growing collection of skin care and other beauty products that are at once indulgent, non-toxic and are derived from sustainable and environmentally friendly formulations.

 

The idea was conceived when Shapiro was pregnant with her little girl.  “When I think about all the women who started their businesses when they were pregnant, it’s that becoming a mom puts everything into laser focus,” Bee explains.  Despite her unique access to several beauty products as columnist, she still found a considerable gap between  available luxuriously fragrant and non-toxic products. She questioned whether conventional wisdom (if you want non-toxic you must go unscented) was true. And that served as her simply divine inspiration!

 

Ellis Brooklyn currently offers four body milks, all “are paraben-free, phthalates-free creations of renowned perfumer Jerome Epinette with the artisanal, natural formulations crafted in small batches in upstate New York.”  The company also “uses recycled, lead-free glass and FSC-certified, Green Seal certified paper stock,” and “utilizes carbon-neutral shipping.” They are launching four corresponding scented candles this week while fine fragrances are en route for 2016!

 

VERB, PSEUDONYM, RAVEN & FABLE are available for purchase online or at Shen Beauty in Brooklyn, Kirna Zabete this holiday season, Nordstrom.com and, soon, Nordstrom stores.